PERMANENT AT-HOME HAIR DYE: Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage KERATIN ENRICHED HAIR COLOR: Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it 100% GRAY COVERAGE: Revlon’s 3D Color Gel Technology delivers rich, natural-looking, multidimensional color with shine that lasts EASY TO USE HAIR COLOR KIT: Changing your look or covering greys is simple with an easy at-home process from root to tip 41 NATURAL LOOKING SHADES: With shades of black, brown, blonde, red, and platinum hair dye, there are so many beautiful colors to choose from

Product description: Size:1 Count (Pack of 3) | Color:31 Dark Auburn ColorSilk Beautiful Color™ is the #1 brand in the USA*. The ammonia-free hair color delivers 100% gray coverage. Achieve rich, long lasting hair color and a radiant shine at home. Revlon’s 3D Color Gel Technology™ delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension. Hair is left feeling silky, shiny and healthy, and in better condition than before coloration. Revlon's calculations based on Nielsen ScanTrack unit sales data for U.S. Hair color category last 52 weeks ending 6/29/2019 across xAOC and Nielsen U.S. panel data FY 2018.